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Business Communication Global Age

Business Communication Global Age

ISBN 9780070140042
Edition 1st
Publisher McGraw-Hill Australia
Author(s)
Publication Date
Overview
This work is a business communication title written specifically for university students. Written from a theoretical perspective, it presents major developments in the field, illustrates them with regional examples and delivers in a concise way that fits a 12-week course. Crossman, Bordia and Mills have created a thoroughly modern text addressing communication and IS, intercultural matters and the issues of diversity, ethics and Web 2.0 social networking. The authors instill the book with their vision of what communication is in the global age and find a balance between theory, practice and real-world examples. With cultural diversity interwoven throughout, Business Communication for the Global Age is a unique Asia-Pacific text with truly international coverage.
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