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Business Driven Information Systems

Kathy Lynch, Paige Baltzan, Julie Fisher · ISBN 9781743762110
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Publisher McGraw-Hill Education / Australia
Author(s) Kathy Lynch / Paige Baltzan / Julie Fisher
Edition 3
Published 15th September 2015
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Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this contemporary approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs.

This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organisation. It includes a complete expansion pack of Microsoft Office plug-ins so that students can practise essential business applications without needing to purchase a separate textbook. In addition, the text’s integrated inclusion of mobile technologies, cloud computing, privacy, security and social networking reflect the digital reality of today’s business environment.

This latest edition is current and highly readable – it includes over 35 new real world case studies and industry examples that highlight the power of MIS in business. New features such as Graduate Spotlights and “Where are they now?” will offer students insights into the career paths of MIS graduates, helping them to realise the relevancy of course content.

Business Driven Information Systems comes with a host of digital resources to make teaching and learning more efficient than ever. Along with the online resources of Connect Plus, it is the first MIS title in Australia to offer the adaptive technology of LearnSmart and SmartBook catering to individual learning styles and hence improving students’ performance.



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