The Baltzan and Phillips approach discusses various business initiatives and then outlines how technology supports those initiatives. The premise for this unique approach is that business initiatives drive technology choices in a corporation. This approach takes difficult and often intangible MIS concepts, brings them down to the students' level, and applies them using a hands-on approach to reinforce the concepts. This book provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales or marketing. It is designed to give students the ability to understand how information technology can be a point of strength in an organisation.