This highly successful text for VCE Units 1 2 has been fully revised and updated mid-cycle in the extended accreditation period of the VCE study design. It reflects the latest changes in the world of small business, communications, marketing and public relations.The edition provides new, up-to-date content, stimulating source material and case studies, the latest statistics and data, with new learning activities. It includes recent changes in small business practices, new employee relations
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