Business Market Management: Understanding, Creating, and Delivering Value

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Business Market Management: Understanding, Creating, and Delivering Value

ISBN : 9780132089968
Publisher : Pearson
Author(s) :
Publication Date :
Edition : 3 International ed
Overview Written for undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value.

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