Edition Australian ed
Publication Date 1 Jan 2005
OverviewThis book gives students the practical foundation they will need to become successful business marketers. By addressing real issues that face business-to-business marketers as well as the newest developments and insights in this rapidly changing field, the authors provide a practical introduction to this important marketing area. Business Marketing focuses on general business marketing, e-commerce/internet marketing and business ethics. The new edition features a wealth of teaching aids which add structure and depth to the learning process. From end-of-chapter reviews of the concept questions and chapter cases, to the real-world profiles found in the business marketing in action, strategy at work, and What would you do? boxes, the text actively involves students in the real world of business marketing.
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