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Business Marketing

Business Marketing

ISBN 9780071112529
Edition Australian ed
Publisher McGraw Hill Higher Education
Author(s)
Publication Date
Overview
This book gives students the practical foundation they will need to become successful business marketers. By addressing real issues that face business-to-business marketers as well as the newest developments and insights in this rapidly changing field, the authors provide a practical introduction to this important marketing area. Business Marketing focuses on general business marketing, e-commerce/internet marketing and business ethics. The new edition features a wealth of teaching aids which add structure and depth to the learning process. From end-of-chapter reviews of the concept questions and chapter cases, to the real-world profiles found in the business marketing in action, strategy at work, and What would you do? boxes, the text actively involves students in the real world of business marketing.

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