• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Business Marketing

Business Marketing

ISBN 9780137696215
Edition 3 International ed
Publisher Prentice-Hall
Author(s)
Publication Date
Overview
For undergraduate and graduate courses in Industrial or Business to Business Marketing. Focusing on proven tactics, this introduction to business marketing explores the full spectrum of theory and applications in a clear, accessible style. Part I outlines the dimensions of the business market - customers, products/services, and global aspects; Part II deals with the buying process in this market and the important buyer-seller relationships; Part III considers strategy formation, including market research, demand analysis and forecasting, market segmentation, product positioning, and strategic planning; Parts IV-VII deal with strategies for product and services, channel, communication, and pricing; and Part VIII covers competitive strategies, strategic control, and international marketing.
Out of Stock

Savings : $5.00 (5% off)

Sign up to get notified when this product is back in stock

or buy now & pay later with