Business Marketing: Connecting Strategy, Relationships and Learning

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Business Marketing: Connecting Strategy, Relationships and Learning

ISBN : 9780071123327
Publisher : McGraw-Hill Publishing Co.
Author(s) :
Publication Date :
Edition : 2 I.S.ed
Overview This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses, and stresses the importance of building relationships with customers.

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