The Bingham and Gomes approach to business marketing provides students with the practical grounding they need to become successful business marketers by addressing real issues that face B2B marketers along with the newest developments and insights into this rapidly changing field. Comprehensive and flexible, it focuses on general business marketing, e-commerce/internet marketing, and business ethics. The text is also designed to allow instructors to use it in an e-commerce orientation via e-commerce Internet assignments in each chapter.
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