• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Business Marketing Management: A Strategic View of Industrial and Organizational Markets

Business Marketing Management: A Strategic View of Industrial and Organizational Markets

ISBN 9780030291791
Edition 7 Rev ed
Publisher South-Western
Author(s)
Overview
Providing treatment of business-to-business marketing, this market leader captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a managerial rather than descriptive treatment marketing, the authors tie text material directly to business marketing management decision-making. There is, in addition, a chapter on the role of e-commerce in business-to-business marketing.

Out of Stock

Sorry but this item is out of stock, please check back again soon.