Business Marketing Management: A Strategic View of Industrial and Organizational Markets

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Business Marketing Management: A Strategic View of Industrial and Organizational Markets

ISBN : 9780030291791
Publisher : South-Western
Author(s) :
Edition : 7 Rev ed
Overview Providing treatment of business-to-business marketing, this market leader captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a managerial rather than descriptive treatment marketing, the authors tie text material directly to business marketing management decision-making. There is, in addition, a chapter on the role of e-commerce in business-to-business marketing.

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