Business Marketing Management: A Strategic View of Industrial and Organizational Markets

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Business Marketing Management: A Strategic View of Industrial and Organizational Markets

ISBN : 9780324190434
Publisher : South-Western
Author(s) :
Edition : 8 Rev ed
Overview Providing a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce.

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