• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Business Marketing Management: A Strategic View of Industrial and Organizational Markets

Business Marketing Management: A Strategic View of Industrial and Organizational Markets

ISBN 9780324190434
Edition 8 Rev ed
Publisher South-Western
Author(s)
Overview
Providing a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce.

Out of Stock

Sorry but this item is out of stock, please check back again soon.