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Business Marketing Management: B2B

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Business Marketing Management: B2B

ISBN : 9780324581676
Publisher : South-Western
Author(s) :
Publication Date :
Edition : 10
Overview Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.

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