• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Business Research Methods

Business Research Methods

ISBN 9780071244305
Edition 9 Revised edition
Publisher McGraw Hill Higher Education
Author(s)
Publication Date
Overview
This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, while topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
BackOrder

Leaves warehouse in 14 - 21 business days

Savings : $38.59 (20% off)

or buy now & pay later with

Related Searches