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Business Research Methods

Business Research Methods

ISBN 9780073521503
Edition 12
Publication Date
Purchase Type Rent
Publisher McGraw Hill Higher Education
Business Research Methods, 12/e

Part I Introduction to Business Research

Chapter 1 Research in Business Chapter 2 Ethics in Business Research Chapter 3 Thinking Like a Researcher Chapter 4 The Research Process: An Overview Chapter 5 Clarifying the Research Question through Secondary Data and Exploration

Part II The Design of Business Research

Chapter 6 Research Design: An Overview Chapter 7 Qualitative Research Chapter 8 Observation Studies Chapter 9 Experiments Chapter 10 Surveys

Part III The Sources and Collection of Data

Chapter 11 Measurement Chapter 12 Measurement Scales Chapter 13 Questionnaires and Instruments Appendix 13a Crafting Effective Measurement Questions Chapter 14 Sampling Appendix 14a Determining Sample Size

Part IV Analysis and Presentation of Data

Chapter 15 Data Preparation and Description Appendix 15a Describing Data Statistically Chapter 16 Exploring, Displaying, and Examining Data Chapter 17 Hypothesis Testing Chapter 18 Measures of Association Chapter 19 Presenting Insights and Findings: Written Reports Chapter 20 Presenting Insights and Findings: Oral Presentations Case Index Appendices A Business Research Requests and Proposals (with Sample RFP) B Focus Group Discussion Guide C Nonparametric Significance Tests D Selected Statistical Tables References Glossary Photo Credits Indexes
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