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Business Research Methods

Business Research Methods

ISBN 9780073521503
Edition 12
Publication Date
Purchase Type Rent
Publisher McGraw Hill Higher Education
Author(s)
Overview
The new edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the text’s key theme, providing the content and structure to ensure students' grasp of the business research function. Business Research Methods encourages and supports the completion of an in-depth business research project, if desired, by the instructor.
Overview
The new edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the text’s key theme, providing the content and structure to ensure students' grasp of the business research function. Business Research Methods encourages and supports the completion of an in-depth business research project, if desired, by the instructor.
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Due Date 06/12/2019

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