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Business Research Methods

Business Research Methods

ISBN 9780077129972
Edition international student ed of 3rd revised ed
Publisher McGraw Hill Higher Education
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Overview
The third edition of "Business Research Methods" continues to build on its balanced approach to the subject, providing comprehensive coverage of both qualitative and quantitative methods in an engaging, student friendly manner. A specific focus on student research projects and a wealth of examples of theory in practice make this the perfect text for any student undertaking a research project.
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