Business Research Methods

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Business Research Methods

ISBN : 9780077129972
Publisher : McGraw Hill Higher Education
Author(s) :
Publication Date :
Edition : international student ed of 3rd revised ed
Overview The third edition of "Business Research Methods" continues to build on its balanced approach to the subject, providing comprehensive coverage of both qualitative and quantitative methods in an engaging, student friendly manner. A specific focus on student research projects and a wealth of examples of theory in practice make this the perfect text for any student undertaking a research project.

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