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Business Research Methods

Course Codes : MNG03048, GSBS6002, MGMT617, BANK5036

Business Research Methods

ISBN 9781111826925
Edition 9 Rev ed
Publisher South-Western College Publishing
Author(s)
Publication Date
Overview
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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