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Business Research Methods: A Managerial Approach

Business Research Methods: A Managerial Approach

ISBN 9781741032536
Edition 2
Publication Date
Publisher Pearson Education Australia
For undergraduate and postgraduate business studies students and practising managers. Written in an easy-to-read style, Business Research Methods: a managerial approach 2e assumes the reader has no prior knowledge of research or statistics. The text provides a broad overview of a range of contemporary business research methods, from critical interpretive perspectives, through questionnaire survey methods and observation, to experimental methodologies. The text strikes a balance between differing perspectives without adopting a favoured approach.

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