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Business to Business Marketing

Business to Business Marketing

ISBN 9780136058281
Edition 1
Publication Date
Publisher Prentice Hall
Author(s)
This product has been discontinued.
Overview
For undergraduate courses in Business Marketing.

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.

Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know.

Overview
For undergraduate courses in Business Marketing.

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.

Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know.

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