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Business to Business Marketing

Business to Business Marketing

ISBN 9780136058281
Edition 1
Publication Date
Publisher Prentice Hall
For undergraduate courses in Business Marketing.

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.

Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know.

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