Business-to-Business Marketing: A Step-by-Step Guide

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Business-to-Business Marketing: A Step-by-Step Guide

ISBN : 9780273646471
Publisher : Financial Times Prentice Hall
Author(s) :
Publication Date :
Overview Business- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised postgraduates, as well as marketing practitioners, this book is designed specifically to explain the nuances of B2B marketing. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, Business-to-Business Marketing: A Step-by-Step Guide, provides a comprehensive overview of an expansive sector to inspire the reader with confidence

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