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Campaign Planner for Integrated Brand Communications

Campaign Planner for Integrated Brand Communications

ISBN 9780324321470
Edition 3 Rev ed
Publisher South-Western
Author(s)
Publication Date
Overview
CAMPAIGN PLANNER FOR INTEGRATED BRAND COMMUNICATIONS will help you prepare and present a professional campaign in conjunction with your advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign.
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