Campaign Planner for Integrated Brand Communications

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Campaign Planner for Integrated Brand Communications

ISBN : 9780324321470
Publisher : South-Western
Author(s) :
Publication Date :
Edition : 3rd edition
Overview CAMPAIGN PLANNER FOR INTEGRATED BRAND COMMUNICATIONS will help you prepare and present a professional campaign in conjunction with your advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign.

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