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Cannibals with Forks: The Triple Bottom Line of the 21st Century Business

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Cannibals with Forks: The Triple Bottom Line of the 21st Century Business

ISBN : 9780865713925
Publisher : New Society Publishers
Author(s) :
Overview Elkington convincingly argues that future market success will often depend upon a company's ability to satisfy the three-pronged fork of profitability, environmental quality, and social justice. This lively and practical guide outlines the seven great "sustainable" revolutions that are already unfolding, showing how business leaders should respond and profiles some of the world's best-known companies including Nike, Wal-mart, Levi Strauss, Volkswagen, Texaco, Intel, Volvo, Dow Chemical, Electrolux, Novo Nordisk, and Shell.

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