Case Studies in Sustainable Tourism Innovation
Publication Date 1 Jan 2013
OverviewInnovation is key to responding to the future challenges that confront all sectors of society and the economy. Within tourism, there are numerous corporations and destinations around the world that are responding to the challenges posed by ecological, social, cultural and economic forces and making the transformation toward sustainability through innovation. "Case Studies in Sustainable Tourism Innovation" assembles ten case studies of large and small enterprises and destinations in developed and developing nations that are pursuing innovative practices that will enhance the sustainability of their operations. The cases have been prepared for use in research and teaching of innovation, and the analysis and case notes are designed to facilitate discussion and further investigation of innovation, not only in tourism, but in other economic sectors as well. Key features: content is unique in that it has been peered reviewed, there is a theoretical introduction to innovation, and the cases studies are underpinned by an instructor's chapter on learning from case notes; the case studies deal with a range of universal tourism dilemmas and serendipitous situations in a variety of developing and developed contexts; and, the text is in a format that is readily understood at the undergraduate level whilst affording more complex analysis at the postgraduate level.
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