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Case Study Research and Applications 6ed
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Description
Description| Publisher | SAGE Publications Inc |
| Author(s) | Robert K. Yin |
| Edition | 6 |
| Published | 3rd November 2017 |
| Related course codes | MARK5811 - APPLIED MARKETING RESEARCH |
The Sixth Edition of Robert K. Yin's bestseller provides a complete portal to the world of case study research. Offering comprehensive coverage of the design and use of the case study method in addition to an integration of applications, the book gives readers access to exemplary case studies drawn from a wide variety of academic and applied fields. The integration of applications will enable users to see more directly how concrete case studies can implement the principles of case study research methods.
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