Casebook In International Business: Australian and Asia-Pacific perspectives

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Casebook In International Business: Australian and Asia-Pacific perspectives

ISBN : 9780733971259
Publisher : Pearson Education Australia
Author(s) :
Publication Date :
Edition : 1
Overview

For undergraduate & postgraduate courses in International business.

Casebook in International Business: Australian and Asia-Pacific perspectives brings a cross-section of authentic and current Australian and Asia-Pacific experiences into the classroom. It provides a comprehensive mix of scenarios, short cases and more complex case studies in international business.

The casebook has been designed to supplement any existing textbook, in this way it can be adapted for flexible use within any existing subject. It presents a range of cases related to topics frequently taught in International Business courses, and has been organised around three themes for easy reference: Cross-cultural Encounters in International Business, Political and Economic Environment of International Business, and Managing International Business Operations.

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