Your cart is empty
Cases in Advertising Management
Details
Description
Description| Publisher | Taylor and Francis |
| Author(s) | Larry D Kelley / Donald W Jugenheimer |
| Published | 15th April 2009 |
| Related course codes |
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Translation missing: en.general.search.loading