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Cases in Business and Management

Cases in Business and Management

ISBN 9780734610751
Publisher Tilde University Press
Author(s)
Overview
"Cases in Business and Management" consists of twelve current business cases from Australia, New Zealand and our region. This effective teaching resource is valuable and yet affordable for students of business, international business and strategy at both the postgraduate and the undergraduate level. This title includes:some time-tested 'classic' cases that make invaluable reading, e.g. Wesfarmers, Country Road; cases that are timely and particularly relevant to today's global economic situation, including ABC Learning; cases from New Zealand, e.g. Air New Zealand; and, new and cutting edge cases, e.g. the Tata Nano. Most cases either take or include an international perspective. This title looks at CSR and sustainability as well as the sub-prime crises.

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