Cases & Readings in Sustainable Marketing: A Strategic Approach to Social Responsibility
Tilde University Press
Michael J. Polonsky
Publication Date :
1 Jan 2012
"Sustainable Marketing" is a managerially oriented course that addresses the theoretical and practical environmental challenges with three primary objectives such as: providing insights to the different ecological environments in which sustainable marketing strategies and programs are formulated and implemented; examining social responsibility marketing philosophies and practices, policies, procedures and actions intended to enhance stakeholders, societal welfare, quality of life and social justice; and, enabling students to demonstrate effective researching and organisational skills within sustainability for marketing practice area.
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