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CB7 - Consumer Behaviour 7th Edition

Course Codes : MKT2CBE
ISBN : 9781305403222
Publisher : Cengage Learning Australia
Author(s) :
Edition : 7th
Overview Created by the continuous feedback of a "student-tested, faculty-approved" process, CB 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes.


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List Price : $82.95

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