Communicating in the 21st Century

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Communicating in the 21st Century

Course Codes : MKTG7001, DES10637
ISBN : 9781118554159
Publisher : John Wiley & Sons Inc
Author(s) :
Publication Date :
Edition : 3rd
Overview Communicating in the 21st Century (C21), third edition, is the most comprehensive, flexible and affordable resource package ever developed in the field of communication in Australia. Significantly, it is an original work, not an adaptation of a US or UK text. The author, Baden Eunson, has drawn on decades of experience in education and industry, building on the success of previous editions of this text to deliver a total learning package. This third edition of the text is in full colour for the first time, with comprehensive and highly referenced coverage of communication theory continuing to be balanced with extensive practical skill activities. Both the text and its associated digital resources are written in a user-friendly, accessible style, and enhanced by informative illustrations. Each chapter is a tightly-structured learning unit based on specific objectives, and includes self-assessment tasks, ethical dilemma case studies, review questions and applied exercises. In keeping with the contemporary style of the text, a new chapter in this edition analyses the growing phenomenon of communication via social media. In addition, a further 10 chapters are available online and in the e-book version of the text. These chapters provide additional support for students, particularly those with English as a second language: * Grammar * Punctuation, Spelling and Usage * Style * Plain English * How to Write * Scientific and Technical Writing * Gender and Communication * Media and Communication * Communicating with Customers * Leadership and Communication Well-developed interpersonal and communication skills are increasingly in demand by employers in all industries. In today's competitive career market, C21 is the perfect tool for students, lecturers and professionals. The iStudy contains interactive modules and local videos to enhance your understanding of key concepts. Each interactive module contains a summarised version of the textbook with the inclusion of audio voiceover and interactive activities designed to test your knowledge and assist your learning.

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