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Communicating Your Research with Social Media

Amy Mollett · ISBN 9781412962223
Communicating Your Research with Social Media | Zookal Textbooks | Zookal Textbooks
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Publisher SAGE Publications Inc
Author(s) Amy Mollett
Published 3rd May 2017
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This dynamic, engaging guide empowers you to go beyond bar charts and jargon-filled journal articles to bring your research online and present it in a way that highlights and maximises its relevance through social media.


Drawing upon a wealth of timely, real-world examples, the authors present a framework for fully incorporating social media within each step of the research process. From visualising available data to tailoring social media to meet your needs, this book explores proactive ways to share cutting edge research. A complete 'how to' for communicating research through blogs, podcasts, data visualisations, and video, it teaches you how to use social media to:


  • create and share images, audio, and video in ways that positively impacts your research
  • connect and collaborate with other researchers
  • measure and quantify research communication efforts for funders
  • provide research evidence in innovative digital formats
  • reach wider, more engaged audiences in academia and beyond

Through practical advice and actionable strategies, this book shows how to achieve and sustain your research impact through social media.

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