Communication, Digital Media and Everyday Life ebook
Publication Date 22 Sep 2015
OverviewCommunication, Digital Media and Everyday Life uses stories to explain the journey from Ã¢Â€Â˜new media in communicationÃ¢Â€Â™ to Ã¢Â€Â˜digital media is communicationÃ¢Â€Â™ and provide students with a thorough introduction to communication and media theory and practice. It recognises that for generations Y and Z, Ã¢Â€Â˜digital mediaÃ¢Â€Â™ is now embedded into most aspects of everyday life and integrated into contemporary communication as much as speaking, reading and writing. This book encourages readers to understand how they use Ã¢Â€Â˜newÃ¢Â€Â™ media to do Ã¢Â€Â˜oldÃ¢Â€Â™ things and explores how concepts of communication, digital media and everyday life intersect with one another. The first section of the book introduces readers to the building blocks of communication; its basic tools, devices and approaches. The second section takes the ideas and concepts in the first part and applies them to Ã¢Â€Â˜newÃ¢Â€Â™ media including ideology in film and television, organisational communication, values in the new digital world and how identity, privacy, deception and truth have been redefined. The third part looks at communication today and explores what it might be like to live in an increasingly digital world. New to this editionNew chapters on Ã¢Â€Â˜Media Power and InfluenceÃ¢Â€Â™ and Ã¢Â€Â˜Online DatingÃ¢Â€Â™Expanded coverage of topical areas including data mining, social gaming and the gamification of everythingRevision questions at the end of each chapterUpdated examples and cases throughout help bring complex theories and concepts to life
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