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Communication for Business and the Professions: Strategies & Skills

Course Codes : COM12, MGNT102

Communication for Business and the Professions: Strategies & Skills

ISBN 9781486019533
Edition 6
Publisher Pearson
Author(s)
Publication Date
Overview
Communication for Business and the Professions: Strategies and Skills is a current and comprehensive resource with an easy-to-navigate structure that makes this sometimes challenging subject easy to learn. Plain-English explanations provide students with a solid background to the theory of communication and how to interact effectively. A variety of features and activities stimulate critical thinking and promote active learning. Working models enable students to practise and refine how well they communicate. The sixth edition features exciting new content on some of the most dynamic areas of business communication. An entirely new chapter on social media and technology (Chapter 2) has been added. In addition, a new section on Customer Satisfaction has been added to the Customer Complaints discussion within the chapter on Customer Service (Chapter 11).

An emphasis on Australian examples provides a relevant context, making Communication for Business and the Professions the perfect resource for students new to the field of business communication.

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