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Competing for Advantage

Competing for Advantage

ISBN 9780538475167
Edition 3
Publisher Cengage
Author(s)
Publication Date
Overview
Discover what it takes to create a sustainable competitive advantage in management and business today with this straightforward, powerful strategic management resource. COMPETING FOR ADVANTAGE, 3E focuses specifically on the issues most important to today's current or future practitioner. The book details the processes and tools you need to better understand and effectively contribute to your organization's strategic management process. Applied examples illustrate the latest thinking, practices, and research in strategic management today with in-depth discussions that examine critical topics such as strategic leadership and corporate governance. Access to relevant cases, a focus on the emerging issues such as ethics, and an emphasis on technology throughout prepare you for success in the fast-paced, ever-changing global economy in which today's firms compete.
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