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Compulsive Buying
Details
Description
Description| Publisher | Lexington Books |
| Author(s) | Trevor A. Smith / Kenroy C. Wedderburn |
| Subtitle | Consumer Traits, Self-Regulation and Marketing Ethics |
| Published | 15th November 2021 |
| Related course codes |
Consumer Traits, Self-Regulation and Marketing Ethics
Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.
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