Connect Online Access for Consumer Behaviour: Implications for Marketing Strategy
Publication Date :
27 Sep 2013
7 Rev ed
Consumer Behaviour Implications for Marketing Strategy 7th Edition Connect Card Only
This is the sixth edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors are a highly credible author team. They have produced a well-organised book that starts with the decision-making process before clearly articulating the various influences upon it.
The text's rich pedagogical package guides students' exploration into the field of consumer behaviour through a student-friendly layout and design. Each chapter is enhanced by a suite of fresh new vignettes, case studies and advertisements, both global and local.
Currency and accuracy are once again a strength of the text. Featuring all new case studies and exhibits, this new edition covers contemporary topics such as greenwashing, ethics and the impact of the Internet on consumer protection and privacy.