• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Consumer Behavior

Consumer Behavior

ISBN 9780547079929
Edition 5
Publisher Houghton Mifflin
Author(s)
Publication Date
Overview
Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
Out of Stock

Savings : $129.95 (84% off)

or buy now & pay later with
Out of Stock

Due Date 12/12/2017

Savings : $134.95 (87% off)

or buy now & pay later with