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Consumer Behavior

Consumer Behavior

ISBN 9780618264827
Edition 3 ed
Publisher Houghton Mifflin (Academic)
Author(s)
Overview
Active field researchers and award-winning teachers, Hoyer and MacInnis provide a broad conceptual model of consumer behavior to help student to see how all chapter topics tie together. The text also offers a strong marketing perspective, focusing on the implications of consumer behavior research for marketers.A casebook featuring approximately 16-20 consumer behavior cases can be packaged with new copies of the Third Edition, providing students a chance to practice applying what they learn.
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