Pearson Education Australia (Tertiary)
Michael R. Solomon
Publication Date :
15 Sep 2009
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. This edition of Consumer Behaviour explores these issues and ideas with a psychological framing. The text is presented in a contemporary framework based around the buying, having and being model. The text has been deliberately written to be engaging and exciting for students. It pulls together the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour and captivate students' interests on many levels.