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Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being

ISBN 9780131230118
Edition 6 International ed
Publication Date
Publisher Prentice-Hall
Author(s)
Overview
For courses in Consumer Behavior. This contemporary text goes beyond the "act of buying" and presents a balanced and global perspective. Grounded in the very latest research, the sixth edition probes the psyche of consumers around the world as it explores their diverse experiences with buying, having, and being. Solomon's captivating writing style and ability to weave the most current research, real-world examples, global coverage, and managerial applications throughout have made this text a market leader edition after edition.

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