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Consumer Behaviour

Consumer Behaviour

ISBN 9780195999327
Publication Date
Purchase Type Buy New
Publisher Oxford University Press
Author(s)
Overview
Consumer Behaviour: Understanding Consumer Psychology and Marketing sheds more light on this dynamic field of study by focusing on how both internal and external factors impact the consumer decision making process.
Overview
Consumer Behaviour: Understanding Consumer Psychology and Marketing sheds more light on this dynamic field of study by focusing on how both internal and external factors impact the consumer decision making process.
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