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Consumer Behaviour

Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson · ISBN 9781442561533
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Publisher Pearson Education Australia
Author(s) Leon Schiffman / Aron O'Cass / Angela Paladino / Jamie Carlson
Edition 6
Published 15th October 2013
Related course codes 9023CB - Consumer Behaviour
Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies.

In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making.


The 6th Edition of this Australian text provides expanded coverage of contemporary topics and exciting new Instructor Resources, including local video examples.

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