IMPORTANT MESSAGE: We are relocating warehouses on Tuesday, 4th April. Our last orders will be dispatched on Monday, 3rd April and we will resume dispatch on Thursday, 6th April. Back-Orders and Express Orders may be delayed if ordered during this period. If you are unsure regarding your order, please send us an email on: contact@zookal.com and we will get back to you as soon as possible

Consumer Behaviour

Free Shipping over $50

and free returns nationwide (rentals only)

14-day

Money Back Guarantee

Consumer Behaviour

ISBN : 9780733984174
Publisher : Pearson Education Australia
Author(s) :
Edition : 4 Rev ed
Overview

Enhancing our market-leading author team - Welcome Steve Ward!

The fourth edition of this best-selling Australian text continues to convey the essence of consumer behaviour and to connect psychological, socio-cultural and decision making aspects of the discipline. It retains the strong empirical and market segmentation approach that has made previous editions so popular with lecturers and students alike.

New author, Steve Ward, brings his invaluable teaching and industry experience to this new edition, helping to make this learning resource even more relevant to today's student . The authors explain in a clear and integrated fashion the consumer behaviour variables, the different types and importance of consumer research, and problems encountered in performing research.

The text is structured in a logical manner that enables students to understand how distinct factors influence decision making and new examples, including advertisements, help students to ground the theory.

$118.70

BackOrder

Leaves warehouse in 5 - 7 business days

List Price : $124.95

Savings : $6.25 (5% off)

or buy now & pay later with