IMPORTANT MESSAGE: We are relocating warehouses on Tuesday, 4th April. Our last orders will be dispatched on Monday, 3rd April and we will resume dispatch on Thursday, 6th April. Back-Orders and Express Orders may be delayed if ordered during this period. If you are unsure regarding your order, please send us an email on: contact@zookal.com and we will get back to you as soon as possible

Consumer Behaviour

Free Shipping over $50

and free returns nationwide (rentals only)

14-day

Money Back Guarantee

Consumer Behaviour

ISBN : 9781442561533
Publisher : Pearson Education Australia
Author(s) :
Publication Date :
Edition : 6
Overview

A trusted resource for Consumer Behaviour theory and practice.

 

Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies.

In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making.

The sixth edition of this Australian text provides expanded coverage of contemporary topics and exciting new Instructor Resources, including local video examples on the Companion Website www.pearson.com.au/highered/schiffman

$95.00

Limited Stock

Leaves warehouse in 1 business day

List Price : $151.95

Savings : $56.95 (37% off)

or buy now & pay later with

$60.00

Limited Stock

Leaves warehouse in 1 business day

Due Date 12/07/2017

List Price : $151.95

Savings : $91.95 (61% off)

or buy now & pay later with

$75.00

Limited Stock

Leaves warehouse in 1 business day

List Price : $151.95

Savings : $76.95 (51% off)

or buy now & pay later with