In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making.
The sixth edition of this Australian text provides expanded coverage of contemporary topics and exciting new Instructor Resources, including local video examples.
Leaves warehouse in 3 - 7 business days
Savings : $31.95 (20% off)
Leaves warehouse in 14 - 21 business days
Due Date 16/07/2018
Savings : $118.95 (76% off)
Leaves warehouse in 1 business day
Savings : $106.95 (68% off)