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Consumer Behaviour: Asia-Pacific edition with Student Resource Access 12 Months

Consumer Behaviour: Asia-Pacific edition with Student Resource Access 12 Months

ISBN 9780170362016
Edition 1st
Publication Date
Publisher Cengage
Author(s)
Overview
Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers.

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