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Consumer Behavior, Global Edition

Course Codes : MKTG201

Consumer Behavior, Global Edition

ISBN 9780273787136
Edition 11
Publisher Pearson Education Limited
Author(s)
Publication Date
Overview

For undergraduate and graduate consumer behavior courses.

 

The text that set the standard for consumer behavior study.

 

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

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