Quester, Pascale; Pettigrew, Simone; Rao Hill, Sally; Kopanidis, Foula; Hawkins, Del
27 Sep 2013
This is the seventh edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors established a highly credible author team. They have produced a well-organised book that starts with the decision-making process before clearly articulating the various influences upon it.