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ISBN : 9780071214261
Publisher : McGraw-Hill Publishing Co.
Author(s) :
Publication Date :
Edition : 2 I.S.ed
Overview "Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.


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