Contemporary Advertising

Free Shipping over $50

and free returns nationwide (rentals only)


Money Back Guarantee

Contemporary Advertising 9780072964721

ISBN : 9780072964721
Publisher : McGraw-Hill Publishing Co.
Author(s) :
Publication Date :
Edition : 10 Revised edition
Overview "Contemporary Advertising, 10/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Out of

Sorry but this item is out of stock, please check back again soon.