Waddell, Dianne; Jones, Gareth; George, Jennifer
Publication Date :
2 Jul 2013
Contemporary Management by local author Di Waddell continues to take a leading-edge approach covering core issues within a broad and realistic context.The third edition successfully illustrates core themes around Management Insights like 'How long should a manager stay at the helm?' to Management Snapshots of 'Building brand loyalty at Virgin'. Each chapter closes with a case for discussion such as 'Manager@Work: balancing act - managing baby boomers, Gen X and Y' and 'In search of the new breed of entrepreneurs'. Examples of how managers have grown into leaders are highlighted in most sections, starting in chapter 1 with 'How Steve Jobs left a management legacy'.Contemporary Management 3e prepares students for the challenges of management by discussing real-life successes and failures. Lessons learnt will provide solid grounding for future managers.