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Contemporary Marketing

Contemporary Marketing

ISBN 9781133628460
Edition 16th ed.
Publisher Wadsworth Publishing Co Inc
Author(s)
Publication Date
Overview
CONTEMPORARY MARKETING 16E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Available with InfoTrac Student Collections http: //gocengage.com/infotrac.

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